About The Brand
Babies”R”Us, co-branded with Toys”R”Us and owned by Tru Kids, Inc., is the leading multi-brand speciality products retailer featuring an assortment of products for newborns, infants, and toddlers. Babies”R”Us knows that becoming a parent changes a parent's life forever, and celebrates one's journey into parenthood! Babies”R”Us is what is needed for every step of the journey, from pregnancy to toddler years.
The number one priority is the little one, and the brand is built on three crucial principles – quality, safety and trust! The stores offer quality playthings and infant care products through exclusive brands and focuses on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops and knowledgeable trained sales staff.