About The Brand
With more than 65 years in the toy business, Toys”R”Us is known as the toy authority for generations of parents and children alike. Owned by Tru Kids, Inc, Toys”R”Us is the biggest global multi-brand toy retail company and the stores offer quality playthings through exclusive brands. Founded in 1948 by Charles Lazarus, Toys“R”Us revolutionized the principle of quality, value and selection and realised that success in the toy business meant focusing on the everyday shopper.
Toys“R”Us offers a one-stop experiential shopping for children of all age groups, and is relentlessly striving to be the best toy retail company for the world. Featuring its iconic mascot Geoffrey the Giraffe – who was introduced in February 1960, along with the catchy jingle, “I Don’t Want to Grow Up, I’m A Toys“R”Us Kid” – Toys“R”Us is one of the most recognised and beloved brands in the world.